Using Creativity for Social Change: Swati Bhattacharya on Ghotul, Consent & Purpose-Driven Storytelling

In this episode of The AboutHer Show, host Sangeeta Relan speaks with Swati Bhattacharya, a multi-award-winning creative director whose work embodies The Road Less Travelled, using creativity, voice, and visibility to challenge silence and stigma.

Swati reflects on her journey into advertising, the evolution of her purpose-led philosophy, and the thinking behind Ghotul, her latest short film for UNAIDS that draws from Gond traditions to address adolescent sexuality, consent, and shame. The conversation explores how storytelling can function as leadership, making invisible voices visible through media and representation.

The episode also touches on backlash, resilience, and what it takes to stand by uncomfortable truths, before closing with insights for the next generation of creators and a rapid-fire round.

🎙️ A powerful conversation rooted in Voice & Visibility, courage, and choosing the unconventional path.

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