Stories That Stick: Pooja Marwah on Craft, Culture & Content Creation

In a world where content floods every screen, few voices cut through the noise with authenticity, versatility, and heart. Pooja Marwah is one of them. A bestselling author, content strategist, columnist, speaker, and cultural advocate, she has mastered the art of storytelling, across formats, industries, and generations. Her work spans Fortune 500 companies, political branding, literary festivals, and workshops that have empowered over 1,200 young adults to achieve financial independence.

Pooja’s journey into content creation began serendipitously—a single blog on success and failure caught the attention of a senior politician, opening doors to high-impact personal branding projects. At the same time, her debut novel, Pursuit: Drawn by Destiny, explored the unspoken complexities of midlife love in India and set her on the path of fiction writing. Since then, she has become a sought-after voice for brands and leaders, while staying deeply rooted in India’s cultural heritage through her work with the Prabha Khaitan Foundation and literary festivals.

Also Read: From Boardrooms to Bookshelves- Rajiv Inamdar on Leadership, Identity & Inclusion

Key Takeaways from Our Conversation

1. Know Your Audience — or Lose Them

Pooja is clear: if you’re writing for everyone, you’re writing for no one. Each platform has its own audience and tone, her Instagram content is vastly different from her LinkedIn work. Start with one platform, master it, and then scale.

“If you’re writing for everybody, you’re writing for nobody.”

2. Build a Brand with Your True Self

“Drop the mask,” she advises. Your unique voice is your biggest asset. In a sea of copy-paste content, authenticity is what stops the scroll and earns lasting trust.

“Why will someone follow you? Because of something only you bring to the table—your unique value proposition.”

3. Clarity is a Superpower

When speaking to young audiences, Pooja emphasizes clarity of thought and purpose. Find that one topic you can talk about endlessly—and make it your niche.

“Most young adults today are struggling to find clarity. I always say—be clear when you’re talking about something. If you want to discuss a condition or how it’s affecting you, put yourself into it. Figure out and focus on your one point—the thing you can talk about non-stop—and weave that into your content.”

4. AI is an Ally, Not a Threat

Used ethically, AI can boost productivity, spark ideas, and free up time for creators to focus on the human touch.

“Use AI to ideate, research, and plan—but always humanize the output.”

5. Writing for Print vs. Digital

While she loves the timeless feel of print, Pooja acknowledges that over 80% of content is now consumed digitally. The difference? Digital demands brevity and sharper hooks, while print allows for immersive depth.

6. Cultural Storytelling is a Legacy Project

Through her work with heritage organizations, she champions the preservation and celebration of India’s diversity, arts, languages, traditions, making them accessible to younger generations.

7. Literature Festivals Are Breathing New Life into Indian Writing

Pooja believes literature festivals have transformed writing from a solitary pursuit to a community celebration. Meeting authors, hearing the “why” behind their stories, and blending traditional with modern narratives is shaping a richer, more inclusive Indian literary scene.

Also Read: Why “It’s Not That Bad” Can Still Break Your Heart

Writing for the Now Generation

Her upcoming books—Am I Too Young for Insta and Let’s Make Young Adulting Fun—are born from lockdown life with two teenagers. Written in under 70 days, they tackle social media, deepfake dangers, financial independence, kindness, and life skills every young adult should know.

“Some messages land better when they come from a book than from a parent.”

The first title addresses the lure and dangers of Instagram for younger teens, weaving a fictional but relatable story around deepfake risks. The second explores everyday topics that shape character and independence for those about to enter adulthood.

🎧 Listen to the full episode here:
The AboutHer Show – Stories That Stick: Pooja Marwah on Craft, Culture & Content Creation

Final Word

From helping brands find their authentic voice to ensuring India’s cultural stories are told and retold, Pooja Marwah proves that good storytelling isn’t just about words—it’s about impact. Her advice for aspiring creators? Start small, stay consistent, and never lose sight of your unique voice.

Your Turn

What’s your “one thing” you could talk about endlessly? Share it with us in the comments or on Instagram @aboutherwomen.

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